Supporters Direct provides advice to trusts on how to organise and acquire a collective shareholding in their clubs on a not-for-profit basis for re-investment.

Their role is to secure greater level of accountability and deliver democratic representation within football clubs and within the game's governing structures.

They deliver advice and guidance on governance and financial accountability to their members and to ensure they play a valued and responsible role in the running of their clubs, improving communication and building a better relationship with the local community.